Pritchard Digital Arts was founded in 2001 by creative director and digital filmmaker, John Pritchard. John began his career as a multimedia computer pioneer in New York City during the late 1980's. In 1988 he created one of the first interactive agencies in the world, Applied Imagination, with digital advertising genius, Tom Tafuto. In 1992, John produced the first broadcast commercial ever made on a desktop computer for the YWCA's "Join Us" campaign and in 1993 won the $100,000 prize in McGraw-Hill's Multimedia Design Contest. He worked with Apple Computer and produced animated presentations for Madison Avenue and the Fortune 500, as well as, commercial CD-ROM products for Microsoft and Canon. In 1997, he moved to Boston to work with Internet giant, CMGi, where he provided creative direction to three innovative, multi-million dollar startups: InfoMation.com, PlanetDirect.com, and iCast.com. After the Internet bubble burst in late 2000, John moved out to the Berkshires in Williamstown, MA and started Pritchard Digital Arts to provide multimedia training, consulting, design, and online video production. In 2010, Pritchard Digital Arts launched a new multimedia publishing company, ETERNAL WAYS, to produce and promote inspirational films, books, and training programs. John's newest film, REAWAKEN, was released on December 12, 2010 with a companion Movie-in-a-Book™, iPad/iPhone App, and online training program coming soon.